Hot Selling Season
Hello All~
Isn't this time of year the best for booksellers on eBay!? I love it.
I have a few tips I'd like to share with you during this selling season.
Tip #1~If you don't have a store during the Christmas season you are definitely missing out. As eBay advertises more and more the stores, folks are browsing and most importantly, BUYING! So, perhaps just open your store for the busy season and maintain it through the end of January. The first 30 days are free if you haven't signed up yet. So essentially you are only paying 2 months worth of fees to get probably at least an extra $200-$500. I like that math, invest $30, receive $300.
Tip #2~If you do own a store stock it with plenty of new sparkly books. You say too much investment? Nonsense! You can pick up BRAND new books at library sales for less than a dollar in most cases. The books that sell well brand new are the adult fiction current best sellers, COOKBOOKS (hot, hot, hot, right now... ANY cookbook that is new looking), coffee table editions of non fiction, board books, and picture books. These books can be used, but you definitely want them looking new. Again, when I go to a library sale that is offering hardback editions for only fifty cents, I stock up on the new books to place in my store. I always price at $9.99-$14.99 depending on the retail of the book. This is not hard to do... actually it is a strategy I use towards the end of my typical hour at the sales. This strategy also serves me well when the collectible books are just not there to be found. So, yes, the books will just sit there until someone thinks outside the box and snags them up for profit!
Tip #3~Get the auctions up and running. The more listings you have available the more folks will be perusing your auctions. Then of course, link them through a hyperlink with an invitation to visit your store where they will find many bargains.
Tip#4~Offer a shipping discount that is prominently displayed on your listings. If your buyer buys more than one auction let him know you will reward him with only a quarter or fifty cents more in shipping fees. We are brave souls, and we do offer free shipping on all additional purchases. We say, “Win one book auction or win one hundred book auctions, your shipping will not increase!” No, we have not once lost money on shipping. The multiple times we have been taken up on our offer, the additional books’ profits covered the extra dollar or so we paid for shipping. See the psychology?
Well, I hope this has helped you think about some marketing strategies to capitalize on eBay's major traffic this season!
Your partner in eBay success!
Julie Anna Schultz
http://www.bookjewelsforchildren.com/
posted by Julie Anna Schultz @ 11:17 PM
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